According to ultimateclassicrock.com, Mattel has announced a Led Zeppelin Hot Wheels cars collection. Five collectible die-cast vehicles inspired by the group are set for release this month. Each vehicle will be themed after a specific time period in the group’s career.
I’m not sure why the band feels the need for this (I doubt any of the members are dangerously low on funds), but it smacks of a Kiss-esque move. Kiss, as you may know, will license their name to almost anything. At one time you could get anything from Kiss condoms to Kiss coffins; that’s right — you could go Kiss from cradle to grave.